Cargill – Gemini Sunflower Cooking Oil

Ganesh Chaturti is an indelible part of the Maharshtrian culture in India and as the pandemic threatened the festivities of the year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. We came up with the idea of ‘Iss Saal Har Ghar Pandal’, which captured the sentiments of the region beautifully. The film is a great testament to the spirit of Ganesh Chaturti, which is more than a religious festival in the region.

The campaign also supported by actors and influencers such as Ritesh Deshmukh, Genelia Deshmukh, Priya Bapat, Sai Tamhankar, Amruta Khanvilkar and Neha Pandse who helped propogate the message of ‘Iss Saal Har Ghar Pandal’ and encouraged the consumers to celbrate Ganpati with all the fervour at home while staying safe.

The campaign was released on youtube and seventeen regional television channels across Maharashtra.