Croma – #ItsTimeToBreakUp

Croma says, “TimeToBreakUP!”, on Vantines’ Day

At a time when all brands would be switching on the romance, Croma wanted to make its voice heard during Valentines’ Day.

Most people forge a relationship with their gadgets. So, while other brands would be talking about relationships forming, we told people to break up with their old and tiring relationships and form new relationships.. but with newer and better gadgets, because some connections are meant to be broken – like your attachment to your old phone!

From telling people that slow gadgets are just ‘not worth waiting for’ (especially when you have to wait for them longer that your date at a restaurant), to telling them to get ready for their date with ‘nostrings attached’ by upgrading to a wireless trimmer; we used typical “break-up” phrases in context with ‘Valentines’ Day’ and made them think of relationships in a different way.