Wildstone – Sense
Wildstone is a leading male grooming brand with presence across multiple categories such as deodorant, talc, perfume, soap and shaving products. the brand is among the Top 3 deodorant brands in India. It enjoys high awareness and incredible consumer loyalty.
Wildstone announced its newest fragrance, Sense, which was tested by visually impaired people. Sense was created in partnership with Givaudan, as well as Saksham, an NGO working for the empowerment of visually impaired.
For ‘World Disability Day’ we were tasked with creating a video that would re-establish the sense of smell as the common unifier experience as felt both by the visually challenged as well as sighted individuals.