Tata Hexa – The Online #HexaExperience 

Maxus India was appointed to handle digital creative and media mandate for Tata Motors. As part of the business we were handling all creative and social media for the passenger vehicles business unit for the brand.  Tata Motors was set to launch the Tata Hexa, a full size crossover SUV. The objective set out for us was to showcase the SUV in the best possible way for teh consumer to get a complete experience of all the features without visiting the showroom.

We conceptualized and created an explainer video showcasing the best features of the vehicle and also the capabilities by showcasing the vehicle in the terrains where it would be most used. 3 schedules, 4 locations, 12 days of shoot, we went through ‘Whatever it takes” to get The Online #HexaExperience’ come to life. The video was posted on social media and the Tata Hexa website to give the user an experience of the SUV at launch.