Tripling with Tiago

Social media listening revealed that youngsters increasingly take tavel as an experience to foster change in their lives. However, most road trip based stories in Indian entertainment had been around friends. We at Maxus along with The Viral Fever decided to leverage the youth’s ideas of travel with a fresh take by featuring siblings and not friends.

‘Tripling’ is a beautiful journey spread over 5 webisodes of three siblings who go on a road trip, and in the process, redefine their own lives and relationships. A true visual treat for viewers, the show weaves in the dynamic Tiago as the sibling’s partner on their journey to discovery.

The show became the most viewed and talked about branded content series ever in India. With over 27Mn views and 6.1lac conversations and a rating of 8.8/10 on imdb the show garnered earned media worth Rs. 2.4 Cr. Rated as the best content created by a brand in 2016, based on a study by Milward Brown, the brand favourability increased by 39% and intent to purchase grew by 36%.