Tata Tea – Many Hands of the Goddess

‘Tata Tea-Alarm bajne se pehle jaago re’ has been driving messages of pre-activism in a relevant thought provoking manner. On the occasion of Durga Puja, they wanted to connect with their consumers at an emotional level.

We conceptualized a digital film that draws parallels between Goddess Durga and the women at home and office who are part of our daily lives, who make our lives better by working around the clock and multitasking tirelessly. 

The campaign compares these women to the goddess being worshipped during Durga Puja and how people fail to realise that these women are the images of the goddess too. It is up to us to ensure that they are also given the respect that they deserve.