Platinum Guild International

A love story in 42 frames – Platinum Days of Love

Platinum Love Bands launched a campaign film capturing the journey of a couple falling in love. Our task was to create content extensions on social media.

We decided to replicate this journey on instagram. Using multiple tiles for each part, we built the narrative of the story.

the first 9 tiles established the film. The next 3 showcased beautiful product animation and messaging. We then brought out nuances of the couple’s journey of love – how their match was planned, how every thing began feeling better, their new feelings, eventually realizing what they have is rare, and they had fallen in love. With product imagery subtly placed along the story, each image grid would seamlessly blend into the next – building up to the end.

Thus the story unfolded in 42 tilescovering multiple formats like stills, videos and carousels while also showcasing Platinum Love Bands.