Tata Tea – Social Posts

Tata Tea  is the biggest selling tea brand in India, Tetley is the biggest selling tea brand in Canada and the second biggest selling in United Kingdon and United States.

Over 35 years ago, Tata Tea began its journey when the packaged tea market in India was dominated by a large player with over 70% of the market share. While most thought entering this market was a high risk proposition. Tata Tea envisioned an opportunity.

Today, Tata Tea goes beyond being just a cup of tea – it is a fresh start to a new day for millions of Indians. With its extensive range of variants through national and regional brands, Tata Tea understands the regional preferences of its consumers like no other, delivering the perfect cup of tea in a country as diverse as India.

The brand speaks to its consumers in a distinct voice, ushering a wave of collective consciousness though its landmark ‘Jaago Re’ (wake up) campaign – first launched in 2007 on Facebook. It urges the people of India to question society’s apathy towards issues of national importance ranging from corruption to voting to gender sensitisation.