The League of Platinum Men – Disney+ Hotstar
Born of the stars, platinum is. metal of celestial origins. Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, and it has since been a symbol of what is truly rare and precious. A metal with a bundling of extraordinary qualities like strength, resilience, purity, tenacity, platinum represents the natural choice of men of character.
Men of Platinum the brand is based on the creation of an enduring icon, men of character, those who embody the exemplary values that platinum stands for. Every cricketer is a Man of Platinum by virtue of what it takes to play in the spirit of the game. Thus, creating that perfect synergy between the brand and the world of cricket.
To further bring alive the connect in values, we partnered with Disney+ Hotstar to create ‘League of Platinum Men’. The platform already popular for hosting the IPL, was a perfect fit to create a show and attract cricketing fans to the show.
The 6-part miniseries, hosted by Archana Vijayan, featured candid conversations with KL Rahul. Offering a glimpse into the values that define KL Rahul and the men who have inspired him through their moments of truth. These are iconic players comprising the who’s who of cricketing world. We hear KL narrate instances where actions spoke louder than words, where players like Virat Kohli, Chris Gayle, Anil Kumble, Rahul Dravid made choices that displayed rare values making them a part of cricketing history forever.
Akin to platinum, these men exhibited rare qualities, like compassion, inclusivity, perseverence, courage, resilience, self-belief, even in the face of unprecidented challenges. As a short format miniseries, we thought it was a great way to truly bring out the brand narrative.