A feeling called Starbucks!

The pandemic took away the simple joy of meeting friends over coffee, Starbucks where the brand thinks of third place as a mindset, is a warm and welcoming place, outside of our homes and our workspaces, where we connect and build community. It is this mindset of a thirdplace that uplifts customers everywhere, and in every way, they experience Starbucks. And the third place had never been more relevant than now, as communities seek to reconnect and heal.

A Feeling Called Starbucks was created as a reminder to treasure human connections – from warm embraces with our loved ones to small everyday interactions with those in our communities, all done with the warm smiles of the partners at Starbucks who make your coffee experience just as good.

Launched on youtube in Jan 2021, this film has over 7.4 million views.