Wildstone – Product Stings
Wildstone is a leading male grooming brand with presence across multiple categories such as deodorant, talc, perfume, soap and shaving products. the brand is among the Top 3 deodorant brands in India. It enjoys high awareness and incredible consumer loyalty.
The fragrances for Wildstone are unique and sophisticated keeping in mind the sensibilities of emerging youth and are especially developed by renowned perfumeries in France.
When launching their new set of deodorants, Wildstone gave us the task to create product stings that can be used across social media. The challenge for the 10 sec spots was, to keep them visually unique and to embody the essence of the fragrance.
We created these product stings around the core value of the fragrances, sensuality, strenght and confidence. All the stings were created by roping in master craftsman Joel Fonseca who helped create these without the use of any CGI.