Cadbury 5 Star – Do Nothing Outside
Mondelez India’s iconic brand Cadbury 5 Star had the proposition of ‘Do Nothing” and with the lockdown we were restricted from going outside, but who says indoors cant be just as fun!
When things seem a little grim indoors, we show the world how to have a blast without stepping out.
Bringing some fun to everyone’s daily routine during the lockdown, partnering with OML Entertainment, We created the #5StarDoNothingOutside challenge. In a span of 2 weeks, 20 of India’s top entertainers came together to #DoNothigOutside during the nationwide lockdown. A unique and fun filled campaign where they show you how to have a blast at home! Disspointed with cancelled gigs? Curate a concert yourself at home. Maybe even get fit with some ‘Dusting Jacks’. #DoNothingOutside gave away a Rs. 10,000 worth grocery voucher and 5Star hampers.
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