Gemini – Chat Show
Gemini Cooking Oil has always strongly believed that when a mom manages to get some time for herself, she can be anything she wants to be. As a brand, Gemini has always championed the individuality of home makers and mothers and how their roles are critical not just in the family but in the larger society.
For mothers day our solution was to come up with a chat show in line with the brand promise, the objective behind the show was to inspire women to follow their passions.
We launched a special chat show ‘Ek Aur Pehechan’ hosted by Bollywood actress, Ms Neena Gupta, as part of #AbHaiMummyKaTime campaign leading up to Mother’s Day. The show featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create distinct identities of their own. These women spoke with Gupta about the challenges they have had to overcome to break stereotypical norms and pursue their dreams.
With this series we showcased a brand that walks the talk and makes heroes out of these women. Neena ji has breathed life into every episode and it gave us a sense of pride having conceptualized and produced this show, which will inspire many into their entrepreneurial journeys.
Celebrity influencers including Genelia D’Souza, Yami Gautam, Ankita Lokhande, Amruta Khanvilkar and Prarthana Behere also took to their social media to laud the brand’s initiative of highlighting stories of inspirational women. The celebrities promoted the chat show via their social media, encouraging women everywhere to make a move towards fulfilling their passion.
The campaign was received very positively across the country, earning over 100 million views, and registered performance and engagement way ahead of industry benchmarks.
EPISODE 1
In our first episode, we meet Megha Bafna. Megha is a mother and runs a healthy salad business while also having a full time job. Megha elegantly balances the multiple spheres of her life while continually striving to have her own identity beyond the kitchen. Megha truly has lived the thought of #AbHaiMummyKaTime and we salute her Ek Aur Pehchan.
EPISODE 2
In our second episode, we meet Divya who is a mother, a grandmother and an architect. She is proof that age is all but just a number. She never let her dreams slip away and after dedicating years to her family, she decided to pursue yet another identity for herself while balancing both her roles.
EPISODE 3
In our third episode, we meet Kirti, a mother who believs in protecting the environment to create a better world for our children. Along with managing her home, Kirti has strived to make a difference with her sustainable “bio diesel from used oil” business and has succesfully created yet another identity for herself.
EPISODE 4
In our fourth episode, we meet Pallavi who is a mother, and an organic food entrepreneur. Her quest for keeping her child safe and healthy through traditional home remedies & recipes inspired her to start her venture, pursue her goals and create yet another identity for herself.